Warner bros. launches movie portal on facebook

Warner bros. launches movie portal on facebook

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Facebook's product-as-platform feature sees another implementation, rather, yet another income opportunity, this time by one of the biggest worldwide media giants- "Warner Brothers Entertainment Studios". The company had launched an app on facebook that enables you to get movies on rent. Having launched the app, Warner Brothers Entertainment has become the first Hollywood Studio to offer movies directly on facebook.

Warner Bros. will be renting movies on facebook for users to watch at a cost of 30 facebook credits or $3 per movie, with a full control of the movie for 48 hours from the time of purchase. There has been no disclosure on the quality of the movie, but as far as the cost per movie has been defined, the movie will probably show up in SD only. As for the release of the service, the first movie, The Dark Knight, is expected to show up today in a few countries. The service is currently functional only in a few parts of the world (no support in India as of now) and is expected to expand on demand appraisal.

In order to watch the movie, all you need to do is, simply go to the movie's fan page and click the watch button on the left pane. The link will direct you to the page where you can get the movie (if your country yet supports the feature) on rent for 48 hours. 

The idea of building social cinema halls sounds good but that's what other giants in the niche like Netflix have been doing since a long time. I rank the launch as an average start by Warner Brothers as the service might bring in a few pennies extra into their pockets but the service does't seem to be one of those "out-of-the-box ones" like one of the first Zynga and Playfish games that boosted in.


[Source: Press Release]