Thursday, June 30, 2011

Vimeo Pick of the Month #6: Black & White

Reulf is about a group of miniature creatures who take initiative to fill vivid colors into a dull, fickle world of self-satisfied people. Really nice video with decent editing. Really appreciated. Congrats Charlesque. Cheers! :)

MySpace Sold Out to Specific Media for $35M

Citing it's continuously plummeting worth, News Corp. has finally sold out MySpace for a meager $35 million way below it's estimated bid of $100 million. News Corp. purchased MySpace, a budding social media mammoth then, for a whooping $580 million in 2005. The deal comes with cutting down the staff strength to half it's current number, i.e., from 400 to 200, including the CEO Mike Jones.

The bidders for the social network included the co-founders of the social network themselves, though separately this time, Tom Anderson and Chris DeWolfe. But the bid finally materialized in the favor of Specific Media, a digital ad service and advertising network on the web.

It is quite likely that the CEO and other higher authorities will stay for an interim period before handing over their positions. Further, estimates say that MySpace's further operations will have a greater orientation towards music-based services citing it's close relationship with music bands and music lovers.

What is your opinion regarding the deal? Will the deal be fruitful for the future of MySpace as well as Specific Media? Will MySpace be able to get back up as it once used to be- A giant social graph? Let in your comments to throw your opinions. Ciao.

Google+ Targets Taking Over Facebook as the GenNext Social Network

Social Media is a dynamic quantity. It has seen so many changes since it's inception at the birth of web 2.0, that there hardly exists any chance that one can accurately predict the time period it would take the sociosphere to reach an equilibrium. This could be clearly seen with Google's steps towards taking over the sociosphere. Google, the largest search and internet enterprise had multiple attempts towards acquiring the social market with projects like Orkut followed by Buzz and then Google Wave. Though some of them saw some success at birth, they finally failed to "conquer" the sociosphere due to some prominent features they lagged in. The web 2.0 era saw many start-ups that quickly took off and acquired the social capital with their out of the box thinking and understanding of the web audience. One such prominent start-up was facebook which was started up in 2003. It took off fairly well and has till date seen enormous success as compared to any other social networking site on the web.