A good web page is always categorized by its design and user-friendliness at the first place. People often find web pages undigestable just because they don't find it pleasing and welcoming. A good web-designer would always keep in mind all the goods that a page must possess in order to be eye-catching and inviting for the visitor. Most people and organizations that invest for a website in order to expand their user circle fail just for the reason that the websites that are either homemade or freelanced are not welcoming and pompous.
Many people resort to this problem by using flash modules and vectors. But along with the bells and whistles, the page must also be light weight so that the user is not overburdened with the webpage and doesn't need to wait long to see a webpage at work.