Google+ Targets Taking Over Facebook as the GenNext Social Network
Social Media is a dynamic quantity. It has seen so many changes since it's inception at the birth of web 2.0, that there hardly exists any chance that one can accurately predict the time period it would take the sociosphere to reach an equilibrium. This could be clearly seen with Google's steps towards taking over the sociosphere. Google, the largest search and internet enterprise had multiple attempts towards acquiring the social market with projects like Orkut followed by Buzz and then Google Wave. Though some of them saw some success at birth, they finally failed to "conquer" the sociosphere due to some prominent features they lagged in. The web 2.0 era saw many start-ups that quickly took off and acquired the social capital with their out of the box thinking and understanding of the web audience. One such prominent start-up was facebook which was started up in 2003. It took off fairly well and has till date seen enormous success as compared to any other social networking site on the web.
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